Below are examples of marketing content I have authored or managed
Writing Samples
These are articles written for employers. For additional samples, see my blog.
Bot Wars Edition 1 – The Amazon.com Chatbot
Bot Wars Edition 2 – Eno, the Capital One Chatbot
Simultaneous Localization and Mapping: What it is and why robots need it
Protecting reputation when raising drug prices
Racism & reputation: Outrage at H&M ‘monkey’ slogan on child’s clothing
The whole truth: 4 steps to protect corporate reputation from fake news
United Airlines and how the ‘digital lynch mob’ is changing reputation risk for business
Executive Thought Leadership
In A Post-Pandemic World, Tech-First Companies Might Be The Only Ones To Survive — Produced for Abinash Tripathy, CEO and founder, Helpshift
AI Is Outperforming Humans, So Why Don’t Customers Trust It? — Produced for Abinash Tripathy, CEO and founder, Helpshift
The Quick Pivot to Remote: Lessons Learned from Helpshift — Produced for Brenda Campbell, VP People + Places, Helpshift
Whitepapers, Reports, and Ebooks
Reputation’s new horizon: 3 steps to the future
The Good, the Bad and the Truth: 4 Steps to better reputation management through technology
Plastic world: How corporates and society can come together to tackle a six billion tonne problem
Flyers and Infographics
Reputation professionals: Who are they and what do they want
Jeremy Holland 